I am currently reading my way through a long list of science fiction and fantasy titles. (http://www.npr.org/2011/08/07/138938145/science-fiction-and-fantasy-finalists if you are interested in the list).
I think others have mentioned the tone of the writing in this book. I'm not fond of the trying-a-bit-too-hard to be funny style. It's as if they think they have to cajole their readers along, so as not to be scared to death of physics.
I don't think most readers who would pick this volume up are too scared of science in general.
Points, however, for a cute title--I've catalogued enough books on fuzzy logic to appreciate this play on words.