I am currently reading my way through a long list of science fiction and fantasy titles. (http://www.npr.org/2011/08/07/138938145/science-fiction-and-fantasy-finalists if you are interested in the list).
The book went on sale on May 30. After work on May 30, I drove 12 km to the nearest bookstore that was stocking it (I checked online to make sure I knew where to find it) in rush hour traffic, people. I drove home, ate dinner, and then read it cover to cover.
And I will no doubt read it again.